Monday, March 24, 2008

Church Marketing Sucks

For those of us who work in the branding/marketing communications department of churches, there's a site called Church Marketing Sucks. I think it's intriguing how more and more churches are hiring business people and applying marketing communication principles to spreading the Gospel of Christ. I first read about how many non-profits fail because they don't even have basic business operating fundamentals in The Cathedral Within by Bill Shore. If you go to Volunteer Match, a lot of the help wanted listings are for marketing help. As more and more churches are growing, I hear of more and more churches hiring art directors, creative directors, marketing directors, and account executives from the for-profit world.

1 comments:

Anonymous said...

Robert from VolunteerMatch.org here. Thanks for the great post. Couldn't agree more!

Faith-based groups or nonprofits in general can all benefit from connecting with professionals within your community who want to help. But while it's easy for volunteers to just check out VolunteerMatch.org and search away, nonprofits and churches need to make sure they have someone on staff who can *own* their VolunteerMatch account and keep their listings fresh and updated.

Thanks again,

Robert
VolunteerMatch Team
www.volunteermatch.org

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