über-cool Chiquita Banana stickers

Many design, marketing and advertising blogs have already covered the redesign of the famous Chiquita Banana stickers. However, I saw them for the first time only recently.

These are a good marketing idea because



1. Stickers are cheaper than traditional advertising.
2. Stickers are easier to spread around the physical environment than traditional advertising or youtube ads.
3. People will see them when eating a banana.
4. People recognize that these are probably a collection so the hardcore fans will want to collect them all.

Via Design Related, The Dieline and Village Voice.