Everyone knows sex sells...

or does it? New advertising campaigns for new york real estate and condo developers has gotten the attention of passerbys and critics alike asking whether lustful advertising is a smart strategy or just a lazy tactic that "lacks creativity and alienates viewers.”
it seems as of late, there have been more companies toying with the idea of including the sex factor in its advertising, disconnected or not, and some more traditional (well, expected) products, such as women's underwear, contemplating branding without the sex. do some products just work better with sex? is it time to test sexual taboo boundaries with our audience? or do some products have no business using sex to sell its products? in the article, deborah morris and linda kaplan thaler are both asked their opinions on the matter. . .