"Copy reads: "Circle Lending mediates family loans by setting up legal paperwork, interest rates and repayment schedules, so there is no conflict." Three art directors worked on this one. Our goal was to say "family" and "fighting" in one quick visual. To learn more about Circle Lending, visit circlelending.com."
Written and art directed by Matt Crump, Amanda McGlothlin, and Iva Zugic.
Instructed by Matt McCutchin
Saturday, December 23, 2006
Critique please: Circle Lending
Labels: student work
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8 comments:
I don't know about anyone else, but I love this stuff. I thought the idea was fun and the execution was pretty well done. Some of the pictures could have been edited a little better, but overall the images looked great. The copy seems a little weak though. No conflict is a good thought, but I just think it could have been written better.
Otherwise, I loved these.
I don't know if playing on the family theme is worth it. well, what i mean is this: I think the scenarios aren't strong enough to quickly get that "we solve family disputes through our loans."
i.e. the guy with scissors is attacking...air? not the person in the next frame.
family lending is a good start but I would be careful with the whole AD of using picture frames bc they've been done to death.
Really clever work. You really grasped the CircleLending concept and the visuals convey the message in an amusing way.
But where's the call to action? The 800# and URL? You want to make it as easy as possible for your audience to find the product.
Thanks for thinking of us for this project.
They're great. I would agree that the copy could use some work - something that has the same voice as the visuals (though you still need the "we'll take your money serious" in there too).
All of the visuals are clear and quick to me as well as interesting to look at.
Well done.
The AD is very interesting, almost as interesting as the business concept. Becuase of that, I think you might need to make the copy more prominent to more easily connect, and def. need a call to action.
Otherwise- very clever
Agree that the copy could be stronger, especially with three names on this campaign. Also, there is a missing comma after interest rates. Minor, yes, but someone will notice it and make a bigger deal about it.
Overall, seems like the same idea three times. More of a one off. It would be interesting to see what a completely copy driven campaign would look like.
I love the concept...something almost anyone can relate to...and for some sick reason family conflicts always evoke a laugh...maybe because many are based on trivial things...either way, got my attention. I agree with the copy + call to action suggestions.
Another suggestion: The situations could be even more dramatic...don't be afraid to exaggerate a situation a bit. Ultimately, it has to resonate with the public...and baby, they ain't the swiftest...
Keep up the goood stuff...
Picture frame, picture frame, picture frame. And all from Target. I'm not really digging this series. Try to vary it up a bit and make it more rewarding.
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