The magical minds at Leo Burnett Colombo/Sri Lanka came up with a super simple way to promote Harry Potter 7. Watch as captivated individuals take pictures & video with their camera phones and even flip through the book, as if it is powering the bewitched object. Perhaps it is? Who knows!
Credits: Ramesh De Silva, Lalindra Amarasekara, Ifaz Bin Jameel, Selonica Nalawansa
Thursday, July 26, 2007
And you thought J. K. Rowling was creative
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2 comments:
friggin awesome. smart and low-cost
Show me a product that needs to be advertised less than this. THAT would be magic.
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