No. This time I am still awake. You guessed right, a business pitch due tomorrow that is extremely important for the company and a nice account, as we perceive it, to do neat work.
What really blows my mind is the tendency a creative team has to get into high gear only until the deadline is completely on top of us. Is this a special rush we creatives get in order to feel comfortable with the ideas that come out of our mouth? Or, is it simply the perfect excuse to justify these ideas.
Ideas?
More to come in a couple of hours.
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2 comments:
It's a symptom of Attention Deficit Disorder, which a lot of creatives have. An ADD Brain is low on dopamine, the chemical that our brains need for motivation. An ADD person waits till the last minute because only then does the pressure to get the job done stimulate the brain and increase dopamine to get things finished. That's why ritalin/adderall work- Stimulates dopamine. Just a theory. I've wondered about this for years concerning my own tendency to wait till the last second to do anything.
http://news.bbc.co.uk/2/hi/health/8243354.stm
Is this true for other non-creative professions too? e.g. Do doctors perform surgeries best when a life-threatening emergency happens?
I've heard Creatives work best under pressure because we have to focus. Once we focus, then everything aligns and our vision becomes clear.
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